Brand Design • UI/UX Design • 2023

Toronto BBQ Cleaners

An end-to-end brand identity and booking platform for a premium BBQ-cleaning service, from logo design to a seamless quote-and-book flow.

RoleOwner · Designer
ToolsFigma · Procreate · Illustrator
DeliverablesLogo · Website · Prints
Toronto BBQ Cleaners homepage shown on a laptop
Fig 00. The Toronto BBQ Cleaners homepage in context.
View the live prototype in Figma
The idea

A grimy job, designed to feel premium.

Grill cleaning is dirty work; booking the service shouldn't be. I built the brand to reflect a premium, hassle-free experience. That meant a clean charcoal and warm-metal palette, a strong wordmark, and a website focused entirely on making it effortless for the user to get a quote. Building this for my own business meant everything had to actually convert real customers, rather than just looking good on paper.

A closer look
Charcoal#1C1815
Ember#C8632E
Flame#F4863A
Cream#F3EEE6
Toronto BBQ Cleaners website prototype screens
Fig 01. UI Design — homepage, services, testimonials & booking.
Toronto BBQ Cleaners business cards, front and back
Fig 02. Brand Design — business cards, front & back.
Toronto BBQ Cleaners promotional flyers, front and back
Fig 03. Brand Design — Promotional flyers, front & back.
Next projectNorthridge Solutions