Styll.ca Cherry Blossom Collection

Catch the bloom before it's gone.

Styll is an authorized New Era retailer carrying official MLB, NBA, and NHL merchandise. Their Cherry Blossom collection is the drop fans eagerly wait for every spring, and it relies on a specific feeling just as much as the product itself.

I created a custom version of the Styll logo for this release by softening it into a cherry-blossom palette with floral accents. From there, I art-directed the entire launch. By compositing curated posts and stories in Photoshop and Procreate, I placed the caps inside a dreamy blossom world to make the release feel like a true event.